Heritage & Milestones
Chapter 1

We dig deep to fly high.

We take pride in our brand spirit and stay connected to our roots and history. From a solitary workshop to one of the largest jewellery empires Asia has ever seen, the legendary journey that Mr. Tse Sui Luen started has very humble beginnings.

Explore what paved the way for our longstanding legacy of expert craftsmanship and international acclaim. Journey through the milestones that established TSL │ 謝瑞麟 as a leading icon of inimitable style, unparalleled artistry and innovative craftsmanship.

This is how we did it.

Take a trip down memory lane and relive the most iconic moments of TSL │ 謝瑞麟’s eventful history.

Start small, think big. It all begins with our founder, Mr. Tse Sui Luen, starting his eponymous jewellery assembly workshop in Tsim Sha Tsui, Hong Kong.


TSL │ 謝瑞麟 welcomes global visitors to the newly launched Tourist Showroom for a feast of the eyes, displaying its most exquisite collections to Hong Kong’s growing throngs of tourists.


A decade of remarkable achievements and continuous acclaim comes to fruition — Tse Sui Luen Jewellery Company Limited is officially established.


TSL | 謝瑞麟 grows rapidly and sets up a jewellery factory at its headquarter in Hunghom to cope with increasing demand. This factory, with more than 1,000 workers, sets the record as the largest jewellery factory not only in Hong Kong, but in the whole of Southeast Asia.


The first public debut TSL │ 謝瑞麟 makes is in the heart of the city — a retail store at Tsim Sha Tsui’s Ocean Centre, an established premier shopping destination at the time.


Tse Sui Luen Jewellery (International) Limited is listed on one of the three major stock markets of the world, the Hong Kong Stock Exchange, and is crowned the largest local jewellery exporter.

TSL │ 謝瑞麟’s dream continues to blossom and takes root throughout the wide territory of Hong Kong as its retail network rapidly expands and becomes a household name.


TSL │ 謝瑞麟 sets foot in the mainland Chinese market as it opens its first retail store in Harbin, China’s core hub of international economic actvities in the North.


Mr. Tse Sui Luen wins international endorsement and receives a high honour: to become a League of Honour Member of the Gemological Institute of America (GIA), for his achievements building the TSL │ 謝瑞麟 Group. He is the first ever Chinese to claim such a title.


A new millennium, a new moment. Flagship stores with a contemporary touch open in Hong Kong, Beijing and Kuala Lumpur, marking the start of a new era and TSL’s strong presence and network in the Asia Pacific region.


TSL │ 謝瑞麟 understands trends. The innovative TSL | Saxx blends contemporary jazz music with playful designs of fine jewellery, capturing the hearts of the youthful up-and-coming consumers of one of the most energetic cities in China — Shenzhen.


TSL │ 謝瑞麟 proudly presents the unprecedented 100-facet Estrella diamond, cut with the technique "nine hearts one blossom pattern”, exemplifying TSL’s masterful and impressive craftsmanship.


A new flagship store opens at one of the global traveller’s favourite shopping destinations — the splendid Venetian Grand Canal Shoppes, Macao.


TSL │ 謝瑞麟 leaves its footprint on the legendary Guinness World Record for “Most Expensive Snoopy Memorabilia” by creating the impressive “The Ever-Shining Star” with over 10,000 precious diamonds and colour stones totaling 207 carats.


The world is enthralled by the magnificent micro-masterpiece “The Starry Lovers”, co-created by TSL │ 謝瑞麟 and the internationally celebrated micro-sculptor Willard Wigan.


TSL further expands its stylistic profile and acquires CORE JEWELS, a Japanese lifestyle jewellery brand distinguished for its avant-garde designs and iconic pieces embellished with black diamonds.

Fashion foward. TSL enters the global fashion world hand in hand with world-class fashion designer Vivienne Tam, presenting “Vivienne Tam for TSL Fine Jewellery Collection” and becomes the first Hong Kong jeweller to be featured in the renowned New York Fashion Week.

Always catching up with the latest technology, TSL is the first Hong Kong jewellery retailer to pioneer e-magazines and iPad/iPhone Apps.


TSL │ 謝瑞麟 takes solid steps to preserve traditional jewellery craftsmanship, promote innovation and support the industry’s sustainable development – The TSL | 謝瑞麟 Foundation is set up to make these goals its sole mission. For its debut project, the Foundation collaborated with the University of Hong Kong to introduce “Creativity Management in Luxury Industry Programme”.


TSL │ 謝瑞麟 is the first Hong Kong and Macau jewellery retail brand to collaborate with Asia Miles, bringing additional fine lifestyle experiences to jewellery lovers.


Purchase your favourite jewellery pieces with just a few clicks online – TSL │ 謝瑞麟 makes it possible by going digital. TSL │ 謝瑞麟’s exclusive e-business platforms are launched on TMall, JD.com and HKTV Mall to create a fuss-free shopping experience for everyone.

CORE JEWELS, TSL │ 謝瑞麟's subsidiary brand, debuts the world’s first-ever – "One"-Time of Love, the world’s first diamond jewellery collection created with near field communication ("NFC") technology.


The three-year-long "Your Little · Their Mickle" campaign kickstarts, as TSL │ 謝瑞麟’s effort to make the world a better place in support of UNICEF HK and UNICEF's Water and Sanitation Programme in rural areas of China.


TSL │ 謝瑞麟 dedicates the Bridal Fitting Corner for all the beautiful brides-to-be, signifying TSL │ 謝瑞麟’s focus on people-centric customer service and efforts to create a one-of-a-kind exclusive experience as a wedding expert in the industry.


A day to remember and review – TSL celebrates the Group’s 30th anniversary of listing and all the extraordinary accomplishments along the journey.


The China version of the official website is made available for mobile users, allowing TSL │ 謝瑞麟 to share its versatile collections with a wider audience.


A new chapter begins – TSL │ 謝瑞麟’s official HK eShop and flagship store in Tmall Hong Kong open to ride the shopping boom under the “New Retail” era.